Established in 2006, PASHA Holding” (PASHA Holding LLC), the largest investment organization in the Republic of Azerbaijan, invests in banking, insurance, construction, information technologies, property development, hospitality, and tourism sectors through its subsidiaries. In 2023 the Holding developed the Ecosystem (aka Bir Ecosystem) that currently comprises multiple brands, some with parent companies, others standing independently, and even a few operating within the same verticals. In this landscape, the ecosystem owners are striving to align their product portfolios, ensuring that all horizontal products within the ecosystem synergize effectively.
Essentially, the core Bir ecosystem assets include Kapital Bank (Bir Bank), Competo (Umico), and Pasha Pay (M10), representing the retail banking, e-commerce platform and online & offline payment streams of business.
Kapital Bank is a leading commercial consumer bank and the largest financial institution in Azerbaijan, with its history dating back to 1874. Kapital Bank is a universal bank, and it serves physical and corporate clients, offering a wide range of financial services.