logotype
The sign of the logo is 2 connected circles.
one is twice as big as the other.
one is twice as big as the other.
There is a version of the logo,
where there is only a sign.
where there is only a sign.
logotype construction
Safe area around the logo is equal to the
height of the smaller circle in the sign (x).
height of the smaller circle in the sign (x).
logo
logo colors
b&w logotype
Use on black and white documents
cobranding
minimal size
● mistakes
These are some examples of incorrect the logo usage. You should to use only original files.
fonts
TT Ramillas Medium
Use for large headlines
(no more than 3 lines)
Use for large headlines
(no more than 3 lines)
TT Fors Regular
Use for body text
Use for body text
font sizes
text higlighting
text & background
● mistakes
colors
Pantone
HEX
RGB
CMYK
optimistic turquoise
HEX
RGB
CMYK
optimistic turquoise
2227 С
#00DBC8
0 219 200
63 0 32 0
#00DBC8
0 219 200
63 0 32 0
Pantone
HEX
RGB
CMYK
magnetic navy
HEX
RGB
CMYK
magnetic navy
282 C
#14234B
20 35 75
100 55 0 65
#14234B
20 35 75
100 55 0 65
Pantone
HEX
RGB
CMYK
ACTIVE yellow
HEX
RGB
CMYK
ACTIVE yellow
2002 С
#FDFF92
253 255 146
4 0 60 0
#FDFF92
253 255 146
4 0 60 0
Backgrounds, highlights, link color
Backgrounds, text
Highlighting shapes on the photos
● yellow
highlighting shapes on the photos
● mistakes
● turquoise
Backgrounds, highlights, link color
● mistakes
● navy blue
● mistakes
graphics
shapes
There are 2 shapes based on the logo.
Circle and "drop". Use them large and confidently,
keeping the business intonation of identity.
Circle and "drop". Use them large and confidently,
keeping the business intonation of identity.
circle
● mistakes
drop
● mistakes
extra
Circle + drop
icons
Always use rounding and 1 line break
composing the layout
Typical numbers for social media layouts.
Margins: 60px, 80px, 120px. High of logo: 80px, 100px.
Margins: 60px, 80px, 120px. High of logo: 80px, 100px.
2 parts (always equal)
central shape
photo as a background
text only
photo style
abstract
If you use a photo as a background, you should reduce its contrast
key words abstract architecture
key words abstract architecture
work & team
Use photos that are as close to reality as possible
key words portrait team work technology
key words portrait team work technology
style application
Contacts
If you have any questions regarding usage of PashaPay brand guidelines, do not hesitate to contact us.